Privacy Policy
for Wolf Digital Retail (Pty) Ltd
Effective Date: 5 February 2026
Last Updated: –
Wolf Digital Retail (Pty) Ltd (“we”, “us”, “our”, or “Wolf Digital Retail”) is committed to protecting your privacy and handling your personal information responsibly in accordance with the Protection of Personal Information Act 4 of 2013 (“POPIA”), the Electronic Communications and Transactions Act 25 of 2002 (“ECT Act”), and other applicable South African laws.
This Privacy Policy explains how we collect, use, disclose, store, and protect personal information when you:
- Visit our website,
- Engage with us for web development services (particularly e-commerce shop development),
- Communicate with us (e.g., via email, phone, forms, or meetings),
- Or otherwise interact with our business.
We act as the responsible party under POPIA for the personal information we process directly. Where we process personal information on behalf of our clients (e.g., in developing or maintaining their e-commerce sites), we act as an operator and are bound by agreements ensuring compliance with POPIA.
By using our website or services, you agree to the practices described in this Policy. If you do not agree, please do not provide us with your personal information or use our services.
1. Information We Collect
We collect personal information that is adequate, relevant, and limited to what is necessary for the purposes described below.
Personal Information from Clients and Prospective Clients
- Contact details: name, company name, position, email address, telephone number, physical address.
- Business information: company registration details, VAT number, business description.
- Project-related information: requirements for e-commerce websites, content, logos, product data, preferences, feedback.
- Payment and financial information: banking details (for invoicing/refunds), transaction records.
- Correspondence: emails, messages, call notes, meeting records.
Website Visitors and General Users
- Technical data: IP address, browser type/version, device information, operating system, referring pages, pages visited, time/date of access, cookies and similar technologies (see Cookie section below).
- Communication data: information provided when contacting us (e.g., via contact form).
We do not intentionally collect special personal information (e.g., racial/ethnic origin, health, biometric data) unless required for a specific legitimate purpose and with your explicit consent or as permitted by law.
2. How We Collect Personal Information
- Directly from you: when you submit forms, send emails, sign proposals, provide project materials, or communicate with us.
- Automatically: through website technologies (cookies, server logs).
- From third parties: occasionally from referrers, business directories, or public sources (where lawful).
- From our clients: when acting as operator (e.g., client shares end-user data for e-commerce integration; we process only as instructed).
3. Purposes for Processing Personal Information
We process personal information for lawful, legitimate purposes, including:
- To provide and manage our web development services (e.g., designing, developing, testing, and launching e-commerce websites).
- To communicate with you about projects, quotes, invoices, support, or updates.
- To perform contracts and fulfill obligations (including payment processing).
- To improve our services, website, and user experience.
- For marketing (with consent where required): newsletters, service updates, promotions.
- For administrative, legal, compliance, and security purposes (e.g., fraud prevention, record-keeping, dispute resolution).
- To comply with legal obligations (e.g., tax, accounting, regulatory reporting).
We process on the following grounds (as per POPIA):
- Your consent (where we rely on it, e.g., direct marketing).
- Performance of a contract (e.g., service delivery).
- Legitimate interests (e.g., business operations, security) balanced against your rights.
- Legal obligations.
4. Sharing and Disclosure of Personal Information
We share personal information only when necessary and with safeguards:
- With service providers/subcontractors (e.g., hosting providers, payment gateways, developers) bound by confidentiality and POPIA-compliant agreements.
- With professional advisors (e.g., accountants, lawyers).
- To comply with law, court orders, or regulatory requests.
- In business transfers (e.g., merger/acquisition).
- With your consent or at your direction.
We do not sell personal information.
5. International Transfers
Some recipients (e.g., cloud providers like AWS, Google) may be outside South Africa. We ensure adequate protections (e.g., binding agreements incorporating POPIA safeguards, or transfers to jurisdictions with equivalent protections) as required by POPIA section 72.
6. Security of Personal Information
We implement reasonable technical and organisational measures (e.g., encryption, access controls, firewalls, regular updates) to protect personal information against loss, unauthorised access, disclosure, alteration, or destruction.
While we strive for security, no method is 100% secure; you provide information at your own risk.
In case of a compromise (data breach), we will notify the Information Regulator and affected data subjects as required by POPIA.
7. Retention of Personal Information
We retain personal information only as long as necessary for the purposes collected, or as required by law (e.g., tax records for 5–7 years). Thereafter, it is securely deleted or anonymised.
8. Your Rights as Data Subject (under POPIA)
You have the right to:
- Be informed about processing.
- Access your personal information.
- Request correction/deletion of inaccurate, irrelevant, excessive, out-of-date, incomplete, misleading, or unlawfully obtained information.
- Object to processing (on reasonable grounds).
- Object to direct marketing.
- Not be subject to automated decision-making.
- Lodge a complaint with the Information Regulator.
To exercise rights, contact us (details below). We respond within reasonable timeframes and free of charge (unless requests are manifestly unfounded/excessive).
9. Cookies and Similar Technologies
Our website uses cookies and similar technologies for functionality, analytics, and performance. We may use:
- Essential cookies (necessary for site operation).
- Analytics cookies (e.g., Google Analytics – aggregated/anonymised where possible).
You can manage preferences via browser settings or our cookie banner (if implemented). For details, see our Cookie Policy [https://wolfdigitalretail.com/cookies/].
10. Direct Marketing
We send marketing only with your consent or where permitted (e.g., existing client relationship). You can opt out anytime via unsubscribe links or by contacting us.
11. Children's Personal Information
Our services and website are not directed at children under 18. We do not knowingly collect information from minors.
12. Updates to This Policy
We may update this Policy. Changes are posted here with the updated date. Continued use constitutes acceptance.
13. Contact Us / Information Officer
Information Officer: Gregory Keet
Email: greg@wolfdigitalretail.com
Telephone: 079 333 0911
Physical Address: 21 Douglas Road, Pennington, South Coast, KZN, 4180
Website: https://wolfdigitalretail.com/member/gregory-keet
For complaints: First contact us; if unresolved, contact the Information Regulator (South Africa):
- Email: enquiries@inforegulator.org.za
- Website: https://inforegulator.org.za/
This Policy is governed by South African law.